Raise your hand if you ever struggle with what to post on Instagram? We have all been there. If you are Instagram stumped, here are 5 content ideas that can get your Instagram ball rolling! No more sitting back and drooling over other IG’ers feeds – take control of your account – pretty it up – and share fresh content with these five content ideas…
Flat Lay or Stock Photos
Ladies. You all know the deep love that I have for stock photos. You can do so much with these images – add text, website screenshots, overlays of digital products, your products/services, etc. When choosing your stock photos be sure that the images align with your brand and the overall look of your feed. The possibilities are endless with stock photos. Need some feminine stock images? Check out my go-to resource, the Haute Chocolate Resource Library.
Highlight your Product or Service
If you’re in business, you’re most likely selling something. Whether it is a physical product, or a service, you should find a way to show that off in an attractive way. Be sure to balance the act of sharing + selling. With that being said, each post that we post on Instagram should be helpful to your audience or speak to them on a personal level. So, don’t be overly salesy because you will not get dedicated, engaged followers. Figure out how to share what you offer in a tasteful way that fits naturally within your brand.
Share Others’ Content aka Shout Out!
Sharing other IG’ers content is perfectly fine and flattering! Don’t overshare others’ content though – I think once per week is fine. Always be sure to tag the photo’s source and give credit as to where you snagged the photo from. Remember, Instagram is a SOCIAL platform – so build those relationships and share from those that you admire as long as their photos are cohesive with your brand and feed. Here is an example of an Instagram share that I did from Dear Sweetheart Events:
Selfies aka Behind the Scenes
Selfies are totally accepted and wanted on Instagram! You see, Instagram is a more personal social media network. Your Insta audience wants to know YOU – the girl boss behind the business. Don’t be shy, snap a photo of you with your morning coffee, your desk, your cute shoes, etc. Anything that shows off your personal style and sass is wanted on Instagram. I haven’t jumped on the selfie train quite yet, although I do intend on sharing more images of myself and what goes on during my day on my feed, so stay tuned!
Who doesn’t love to see inspirational quotes? They are welcome anywhere on social media ladies! Again, in creating quotes to look like the one pictured below, grab your stock photos and add any text that you want. Be sure that your quotes are on brand, relevant for your audience, and help them in some way.
Bottom line – here are three things that every single Instagram post should have:
- A high quality, crisp image. (ain’t nobody got time for ugly – blurry photos y’all)
- Your tribe has to be able to relate to it.
- Useful Instagram hashtags. (refer to this blog post: Instagram Hashtags that will Double your Likes!!)
Your turn to share! Do you have any Instagram content ideas that work for you and your biz? Content block is never fun… share some of your ideas below with your fellow girl bosses!
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