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Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

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What We Can Learn About Blogging + Branding From Joanna Gaines

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Please tell me that you know who Joanna Gaines is.

If you don’t, then hunny you’re in the right place.

Joanna Gaines is best known for her television show on HGTV called Fixer Upper, however I refer to it as the Joanna Gaines show. Along side her husband Chip Gaines, Joanna takes the worst house in the best neighborhood and makes it the best house on the block. Now, not only is her tv show amazing, Joanna Gaines – the business woman wears a lot of hats and she is quite a business badass y’all.

Today, I want to discuss What We Can Learn About Blogging + Branding From Joanna Gaines.

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

And trust me, what we can learn from Joanna Gaines is mind-blowing!

I’m kind of in awe of Joanna’s style but I also want to be her best friend. That’s the brand she’s built. So if you’re a Joanna Gaines fan (and even if you aren’t), there is so much that we can learn from her that we can directly apply to blogging; but do you want to know Joanna’s secret to success?

SHE IS A BRANDING GENIUS!

So you can visualize her brand and my point in case, let’s take a look at Joanna’s biz adventures + photos of the Joanna Gaines Brand…

HGTV’s FIXER UPPER:

This is where we first met Chip and Joanna Gaines, on HGTV. Their style is French country, shiplap, simple, and stunning! You can go here to see their current + past fixer upper reveals. Oh, and if you don’t already watch their tv show – seriously tune in!

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

photo source: joanna gaines instagram

They even sale #shiplap tees in their online shop! (branding 101 y’all)

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

photo source: magnolia market

MAGNOLIA MARKET:

Magnolia Market was actually her first business, selling vintage + antique pieces. On Fixer Upper she mentions Magnolia Market often and is always thrift shopping with her family. Now, she has an online store for out of towners like me!! Go here to shop at the Magnolia Market.

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

MAGNOLIA HOUSE:

The Magnolia House is a bed and breakfast that was of course, fully renovated by Chip and Joanna. They are offering their viewers a chance to stay in one of their fixer uppers – how completely awesome is that?! If you are visiting Waco, TX anytime soon, consider staying at the Magnolia House!

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

photo source: magnolia market

MAGNOLIA HOME FURNISHINGS:

This beautiful furniture line was designed exclusively by Joanna to convey her fresh, unique design style that embodies her lifestyle of home and family. Joanna says, “This isn’t about designing furniture, this is about creating timeless pieces that help tell your home story.

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

There are pieces for every room in your home, from kitchen islands and bath storage pieces. Each piece falls onto a specific genre; Boho, Farm, French Inspired and French Youth, Industrial, Primitive and Traditional.

photo source: magnolia home furniture

MAGNOLIA HOME PAINT LINE:

This is going to be huge – the Magnolia Home Paint Line!! There will be 150 colors offered with 30 of Joanna’s handpicked favorites for her signature palette. I mean seriously, could she be more of a Branding Beast??!! You can read more about her paint line, coming soon, here.

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

photo source: joanna gaines instagram

THE MAGNOLIA STORY:

The Magnolia Story is the first book from Chip and Joanna, offering their fans a detailed look at their life together. From the very first renovation project they ever tackled together, to the project that nearly cost them everything; from the childhood memories that shaped them, to the twists and turns that led them to the life they share on the farm today. The Magnolia Story will be launching this year.

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

photo source: country living

THE SILOS:

The Silos is a large, new location for all things Magnolia! Here there will be the new location for the Magnolia Market, Magnolia Flour, the Garden, plus lots more. The renovation of the Silos has been just as magical as the homes that Joanna and Chip flip. Doesn’t this make you want to visit Waco, TX? I know that I sure do.

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

MAGNOLIA FLOUR:

there will be a new bakery in Waco, Texas and I have a feeling that it will be quite delicious. If you have ever watched Joanna’s show, Fixer Upper, you would have noticed that during EVERY episode she has quaint baked goods offered to her clients and her precious family bring her a cupcake or two during her late decorating nights at her design jobs. Coincidence? I think not – this is BRANDING at it’s finest.

Here is a sneak shot of Magnolia Flour, coming soon at the Silos in Spring 2016!

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

photo source: joanna gaines instagram

My goodness – you know her treats are going to be delicious!

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

photo source: magnolia market

THE GARDEN:

The Garden will take place at the Silos – this area is all about gardening as a family and exploring mother nature together. In every single episode of Fixer Upper, Joanna is seen gardening, usually with her children, on her farm. Let’s also not forget to mention that in yet again almost every single episode they share their baby goats and animals that live on their farm. This is BRANDING 101 y’all.

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

photo source: magnolia market

THE BLOG:

Joanna’s blog is where we can stay in the know of her upcoming launches + latest news. Be sure to browse around her blog here and take a look at her blog’s vibe: simple, clean, heart-felt, etc. just like her brand. 🙂

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

photo source: magnolia market

So in conclusion, here is the bottom line. Since day one Joanna Gaines has known who she is, what her style is, and the brand that she has successfully conveyed. This has most definitely set all of her businesses apart from the rest and helped her STAND OUT in her industry. As I am typing this I am sure that Joanna is coming up with yet another business that will fit perfectly into her empire that she has already built, and when I see it at first glance I will know that it is Joanna’s brand. So insanely brilliant huh?

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

photo source: popsugar

(oh yeah, she also sales apparel at Magnolia Market – go check it out here, her jewelry line is amazing!)

Phew. That was a lot about Joanna Gaines but when will I get another chance to blog about Joanna Gaines and blogging in the same post? <3

What she’s doing is working and keeping some of her strategies in mind can definitely make us all better bloggers + branders.

Thoughts on Joanna Gaines the biz woman + her branding strategies?

I would love to hear from you!

Want more Joanna? Take a look at this testimony where she shares how following God’s direction — even while questioning it — has led to experiences beyond her wildest dreams.

DON’T FORGET IT: PIN IT!

Joanna Gaines is quite the business woman. Take a look at What We Can Learn About Blogging + Branding from Joanna Gaines; while watching Fixer Upper!

*image provided by the Haute Chocolate Stock Library*

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  1. Krista Reed says:

    Love her! Thank your for this information! You are fabulous!

  2. Tee says:

    Thanks Amy, I needed a new Show, this is it!! Love your Blog. x

  3. Alex H. says:

    Haha glad I’m not the only crazy JoJo fangirl out there! Seriously, because of her I would almost consider moving out of my beloved CA to Texas. Love the analysis of her branding that you have done!

    • Amy Howard says:

      Hi Alex!

      Girl, you are so not the only crazy JOJO fan out there! I am so glad that we share a love for her + branding. Isn’t she an amazing biz woman?! #goals

      xo,
      Amy

  4. Mrs. AOK says:

    She is a branding genius!! I love her style.
    XOXO

  5. […] What We Can Learn About Blogging and Branding from Joanna Gaines, because we can, she’s a marketing genius! […]

  6. Melinda says:

    I love her style and her story is so amazing! It really resonated with me and where I am at in my life, trusting in God to show me his purpose 🙂 Thanks for sharing!!

    • Amy Howard says:

      Hi Melinda!

      Yes, her testimony is inspiring and her work ethic is amazing!
      Kudos to you for trusting in God and relying on his word. I just looked through your blog and I love your vibe. I’m so glad I found you!
      Thank you for commenting sister!

      xo,
      Amy

  7. I really loved reading this post. I watch Fixer Upper on t.v. but didn’t realize Joanna had an online shop and is going to open a bakery, launch a book, etc. You are right, Joanna is a branding beast and her story is such an inspiring one. Thanks for sharing!

  8. […] I read this blog post from Amy Howard Social, What We Can Learn About Blogging + Branding From Joanna Gaines.  The post shows us beautiful images from Chip & Joanna’s brand:  Fixer Upper houses, […]

  9. Michelle says:

    Thank you for such a great article on one of my favorite women to look up to! And what a great job of bringing out her entrepreneurship! Signed up for your newsletter.

  10. […] read this amazing blog post from Amy Howard Social, What We Can Learn About Blogging + Branding From Joanna Gaines.  The post shows us beautiful images from Chip & Joanna’s brand:  Fixer Upper houses, […]

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