I don’t know where my business would be without styled stock photography ladies. Seriously, I use stock images throughout my website, blog, across social media, and throughout other marketing strategies. Today, I wanted to share with you 10 Ways to Use Stock Photography for your Blog – and the ultimate source for purchasing affordable stock photography – Haute Chocolate!
THROUGHOUT YOUR INSTAGRAM FEED
Ahh, Instagram! IG is becoming one of my favorite social media channels. Have you upgraded to a biz account yet? I am LOVING the new changes and updates. 🙂 Anyways, stock photos are a must for IG. Are you stumped as to what you should be sharing on IG? If so, here are 5 content ideas for yours truly. Your Instagram feed should tell a story – your story. Choose photos to share that represent you + your brand and tell that story – we would love to hear it!
A PINTEREST IMAGE WITHIN YOUR BLOG POST
If you have been here a while, you know my deep love for Pinterest. Pinterest is my number one traffic driver to my website! If you want to up your game on Pinterest, include easy to locate – Pinterest friendly images within your blog post. Always remember to edit your photo’s ALT TEXT description so that your pin’s description matches. Remember, that Pinterest is the new Google, a search engine – so make sure that every single one of your pins has an SEO friendly description. To make things even easier for your readers, add a PIN IT button to your blog. Want to learn more about Pinterest (I totally hope that you do) check out this blog post that I wrote a while back, 5 Ways to More Repins on Pinterest.
IN YOUR FACEBOOK POSTS
I have my AHS Facebook page and have recently launched a Facebook Group, Social Media Sisters. You’re in there, right?! Throughout both pages, I definitely include stock photography. Having Haute Chocolate’s photos readily available helps keep my branding on point and assures me that I will always have a gorgeous photo ready to use!
SOCIAL MEDIA COVER PHOTOS
Have you seen the FB update to the business pages? We can now see the entire cover photo, woop woop – no more being covered by text and buttons. Take advantage of your cover photos by including current news in your business, etc. Here are my photos that I use on Facebook:
ON YOUR WEBSITE’S HOMEPAGE
Your site’s homepage is the first impression that a reader has of you and your brand. Needless to say, it needs to look true, inviting, and flawless. I use Haute Chocolate’s images throughout my entire site, especially on my home page. The possibilities are endless as to how you can use stock images on your site + blog. Here is a shot of my homepage; I have stock photos in the hero image, as well as in those three boxes.
ON YOUR BLOG’S SIDEBAR
Your blog’s sidebar is a great location to insert promotional graphics. Take advantage of this space and insert branded stock photography that your audience can easily click on!
IN YOUR EMAIL HEADERS
Email newsletters are an amazing tool, that every blogger should be utilizing. I admit, that I haven’t jumped on this train like I should, but I do have this awesome email newsletter header created. 🙂 Who wouldn’t want to open pretty party mail?
ON OPT-INS OR FREEBIES
Us bloggers usually have an amazing opt-in or freebie for our even more amazing readers, am I right? What better way to promote these freebies than with stock photos? Here is a desktop mockup promoting my website, gorgeous right?! You can totally create images with text promoting sales, etc. using this approach.
ON DIGITAL PRODUCTS
Whatever you’re promoting, whether it’s physical products, or a program or service, you can use the images from the Styled Stock Library to really uplevel your branding and create gorgeous eye-catching images in a snap! Keep these few things in mind when creating your graphics: Stay on brand with your color and font choices, add call to actions, intrigue them with your text, and make the graphics easy to find!
Want to see more from the styled stock library? Here is a sneak of a few of Haute Chocolate’s newest collections:
ARE YOU READY TO START INCREASING SALES BY USING PROFESSIONAL STOCK PHOTOGRAPHY?
JOIN THE HAUTE CHOCOLATE STYLED STOCK LIBRARY
Also, be sure to get on Rachel’s Haute Chocolate newsletter and gain access to FREE stock images each month, holla!
DON’T FORGET IT : PIN IT!
Sponsored by the Haute Chocolate Stock Library – my go-to resource for feminine, affordable stock photography! All opinions are 100% my own.