In a nutshell, social media is a resource that businesses use to advertise killer products and/or services. Let’s dig a little deeper and think more about that. How do we promote our products and services on social media? We don’t just type a lot of text and we definitely don’t just use boring, senseless photos. We use branded stock photography images that represent our biz and brand.
What I am getting at here is, yes social media increases sales – but stock photos also increase sales. Yes, those images that we see all over Facebook, Instagram, Pinterest, and Twitter – those little gals demand attention, intrigue audiences, and ultimately make you money. (mind-blown?) Stick with me and discover How to Increase Sales by Using Stock Photography…
Where to Find Affordable Feminine Stock Photography:
To create images that we use on our websites and social media postings, we either invest in either hella expensive photography equipment and flat lay products or we take the easier route and purchase styled stock images. I opted for purchasing a stock photography subscription vs. just single images because stock photos alone are WAY too expensive. You can save so much money by purchasing a stock photography subscription. Here is my go-to resource for feminine stock photography:
How to Increase Sales using Stock Photography:
For example, let’s just say that this is your brand color palette:
So pretty! Now, you will need photos for your website, social media headers, social media graphics, etc… With Haute Chocolate you could have these images on hand, ready for you to use! The possibilities are endless and every image in the Haute Chocolate Library is shot at the highest resolution so that every part of the image can be zoomed into and cropped for a unique use. The products and services that you offer are amazing, I know that they are! It would be a shame to represent them using poor quality images. Here are a few examples of amazing graphics that would definitely make someone click on that image buy, buy, buy!
Social Media Graphics
Bloggers should absolutely be using social media outlets to promote any products or services that you may be offering. Square images like the ones pictured below can be used on Facebook and/or Instagram!
Bloggers absolutely need to advertise on Pinterest, aka the new Google! I size my Pinterest images at 600 x 1000 – so any type of vertical image like this would work wonders on Pinterest!
Facebook ads are a great place to promote your products and/or services if you’re willing to invest a little. Don’t forget about the 20% text to image rule while creating these graphics!
Facebook or Website Headers
Facebook and website headers are the first impressions of your site or social media pages. Make sure that they clearly represent you and your brand. Always advertise your products and/or services here so you can easily let your audience know what you have to offer!
Your blog’s sidebar is a great location to insert promotional graphics. Take advantage of this space and insert branded graphics that your audience can easily click on.
Whatever you’re promoting, whether it’s physical products, or a program or service, you can use the images from the Styled Stock Library to really uplevel your branding and create gorgeous eye-catching images in a snap! Keep these few things in mind when creating your graphics: Stay on brand with your color and font choices, add call to actions, intrigue them with your text, and make the graphics easy to find!
Want to see more from the styled stock library? Here is a sneak of a few of Haute Chocolate’s newest collections:
Are you ready to start increasing sales by using professional stock photography?
Join the Haute Chocolate Styled Stock Library
Also, be sure to get on Rachel’s Haute Chocolate newsletter and gain access to FREE stock images each month, holla!
DON’T FORGET IT : PIN IT!
All images within this post were provided by Haute Chocolate. However, all thoughts about stock photography are 100% my own!