Visual content is truly QUEEN in today’s current social media space, and for good reason. Instagram very well could be, ok it is, the social media platform where you MUST HAVE STRONG PHOTOS. Instagram is simple, clean, fun to use and can have major benefits! Keep reading to learn How to Drive Traffic to Your Blog with INSTAGRAM.
1) CREATE A CONSISTENT THEME FOR YOUR PHOTOS
Besides the fact that Instagram is a compelling way to tell a visual story of your brand, remember that it is a window into your website. First impressions are everything. One way to immediately gain followers on Instagram is to have a profile where all of the images have a cohesive look or theme. I prefer white backgrounds with pops of color. The first step to take in creating cohesive brand photos is to stick with the same photo shape, filter usage, color scheme, and overall vibe. Obviously this “look” should match your blog’s vibe.
A couple of accounts that are killing it??
Sweet Water Decor is an Instagram account that I am currently stalking. Melissa’s feed is feminine, dainty, white, with pops of pink. Not to mention that her #girlboss products are fabulous! Take a look:
Bloguettes are another Instagram account that has perfected a consistent branded vibe. See the cohesiveness in their photos?
It isn’t called social media for nothing! One of the most effective ways to build your Instagram community is to be social and engage with others. We all want comments and likes on photos, so why not get out there and network with other bloggers? They will return the favor. Search for popular hashtags that are similar to your brand and get to liking! Seriously, just scroll through and heart everything and if you really like something comment on it. You will quickly see them return the favor and ultimately look through your feed and find your blog! This works like a charm y’all…so what are you waiting for? Get social on Instagram!
3) #HASHTAG EVERYTHING
Hashtags are the most effective way of searching for images on Instagram, and it’s a great way to get your photos and ultimately your blog noticed. I usually add at least 10 hashtags to each photo. I prefer to leave the hashtags in the separate first comment under the description so that way the photo doesn’t have a really long caption and it won’t clog up peoples’ feeds. There are resources on my Instagram Pinterest board that you can refer to for trending hashtags!
4) POST, POST, POST
On the day that your blog post goes live, post it on Instagram; use appropriate hashtags. #newontheblog #bloglife #bloglove etc… Even if you don’t have a new blog post for the day, post! As long as your photos are branded, relative to your niche and audience your followers will like it. Your Instagram account is a reflection of you and your brand. Please remember that when you post to the fabulous world of Instagram!
Social Media Tip:
Please make sure that you make it easy for your audience to find you on Instgram. Have your Instagram social media icon easy to find on your blog and you should add an Instagram widget to your sidebar. Make things as easy for your blogosphere friends!
So there we have it.
Instagram those blog posts ladies!
Please let me know if you have any Instagram tips for bloggers that you would like to share with us…we are ALL ears!
Oh, and are we following each other on Instagram? Find me and @amyhowardsocial!
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