Rich Pins are fancier, high-quality Pinterest pins that display your website name and favicon underneath the pin. The look is much cleaner and makes the pin look more “legit.” To see the difference you can take a look at pins from Amy Howard Social. You’ll notice that they all say “from Amy Howard Social” underneath, and also have my site’s pretty little favicon.
If you’re on WordPress, setting up rich pins is extremely easy and beneficial for growing your Pinterest prescence. Since activating rich pins on my Pinterest account, the number of repins and site visitors to my site have doubled. I also have to mention that my Pinterest following has also doubled since having rich pinterest pins, holla!
Applying for Pinterest rich pins will take less than 5 minutes; I was approved in less than 5 minutes as well, so this entire process takes less than 10 minutes! Follow these 3 easy steps and get started with rich pins for your blog today…!
Step One: Install the YOAST SEO PLUGIN
YOAST is a search engine optimization (SEO) plugin that I highly recommend. Let’s remember that Pinterest is all about SEO – similar to how Google is a search engine. Therefore, SEO keywords must be inserted throughout your blog’s title, post, and descriptions. The wonderful thing about YOAST is that it tells you if your post is SEO “friendly” or not. <- This is huge folks! So now, that you have downloaded and activated YOAST, go to the “social” tab under Yoast’s settings. Make sure the box is ticked next to “add open graph meta data.” This allows you to look at your data, aka track your Pinterest traffic!
Step Two: Go to the RICH PIN VALIDATOR
Once you are at Pinterest’s Rich Pin Validator, enter a valid URL from any blog post on your site. It doesn’t matter which one, just pick any of them. Next, click validate.
Step Three: Apply
After validating, you should see a message that says “your pin’s been validated!” Then, click “apply now.” A pop up will come up with your website’s domain and “HTML tags” selected. Click “apply now” again. That’s it!
Finally, you will be playing the waiting game while Pinterest approves your application. Mine was approved within 5 minutes, but each site is different I am sure. Once you are approved, your pins will automatically display your website’s name and favicon – this will be so much prettier!
Now, enjoy your YOAST plugin and those beautiful rich pins! Easy enough, right?! 🙂
Want to have a Pinterest party with me? I love to pin tips on social media, biz, and blogging.
DON’T FORGET IT : PIN IT!
stock image provided by the Haute Chocolate Stock Photography Library